Kylie Jenner revives her iconic ‘King Kylie’ era in a vibrant new collaboration with Dunkin’, launching a limited-edition collection of pink-themed summer beverages inspired by her signature style and social media legacy.
Beauty entrepreneur and reality television star Kylie Jenner has embraced one of her most iconic looks by reviving the beloved “King Kylie” era for a vibrant new collaboration with Dunkin’. The campaign, launched on July 8, celebrates the playful style that made Jenner a social media sensation during the mid-2010s, complete with a striking pink outfit and a matching pastel wig that instantly recalls her signature aesthetic.
Speaking about the campaign, Jenner said the idea was to revisit a chapter of her life that fans still remember fondly. She described the “King Kylie” period as carefree, colorful, and full of confidence, adding that bringing it back for a summer-themed campaign felt both nostalgic and exciting. Pink, which has long been her favorite color, naturally became the central theme of the collaboration.
The campaign introduces the King Kylie Collection, a limited-edition range of colorful beverages inspired by the bold fashion, vibrant hair colors, and playful social media trends that defined Jenner’s image between 2014 and 2016. The collection includes the Candy Pink Lemonade Refresher, featuring pink pineapple flavors blended with lemonade and dragonfruit pieces, the Vanilla Pink Cloud Latte, an iced French vanilla latte topped with strawberry cold foam, and the Pink Lemon Drop Suncloud Lemonade, a creamy lemonade made with oat milk and finished with the same signature pink foam.
The launch also reflects the growing trend of celebrity collaborations in the food and beverage industry, where recognizable personalities help brands connect with younger audiences through limited-edition products and nostalgic storytelling. For Jenner, the campaign is more than a product launch—it’s a celebration of one of the most memorable moments in her career and a tribute to the fans who helped make “King Kylie” a cultural phenomenon.
With its eye-catching visuals, bold pink styling, and refreshing summer-inspired drinks, the collaboration has already generated excitement across social media. Fans have welcomed the return of the iconic “King Kylie” aesthetic, proving that the era continues to resonate years after it first captured the internet’s attention.
